Maxim Schepin and Denis Schepin established MadeType as a digital type foundry with an emphasis on creating type designs that are well suited to branding and identity projects. The Russia-based designers have built a strong portfolio of letter sets featuring varied styles and architectural elements, although most of their work tends to carry a very fashion-forward, contemporary aesthetic.
A shining example of sophisticated luxury can be found in one of their latest releases, MADE Florence. This font duo is striking in its design, featuring a beautiful, whisper-thin cursive script paired with a bold and substantial sans serif letter set.
MADE Florence has brought together two polar opposite lettering styles that work with one another flawlessly.
Florence Sans is a heavily built type design that speaks with clarity and sheer strength, with a structure that owns the center stage in any design project. It is a solid contender for displays and signage, posters, logos, product packaging, labels, apparel, merchandise, advertising, headlines, web designs, marketing materials, branding and identity projects.
Florence Script is an elegant connective script that speaks with a much softer voice, yet one that is impossible to ignore. Fluid strokes written in a feminine hand portray grace and glamour without being ostentatious or grandiose. Florence Script is beauty and simplicity, a handwriting-style letter set that’s beautiful paired with its robust sans counterpart or used on its own in wedding invitations, event programs, greeting cards, stationery, apparel, merchandise, logos, menus, labels, tags, and website designs.
Florence Script offers standard ligatures and the entire MADE Florence duo extends multilingual support to Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Pan African Latin, Dutch, and Afrikaans for design projects aimed at an international audience.
MadeType currently offers 14 products through YouWorkForThem, a body of work that will only continue to grow from here. If you love the stylish flair of MADE Florence, you should check out MADE Cannes, an art deco-inspired type design with more than 150 ligatures that offer the height of elegance and panache in eye-catching design layouts.
Visit MadeType’s portfolio to view the rest of their work and if you love what you see, bookmark it so you can check back for new additions as they arrive!
