When you buy a Desktop license for a font, you are allowed to use the font to create all manner of physical and digital things–signs for a business, social media posts, website graphics, flyers, etc. You can give these things away, you can sell them, you can post them online or print them on billboards or the sides of buses.
BUT, there’s an instance limit. For fonts that use the YouWorkForThem Desktop license, that instance limit is 250,000. An “instance” would be every individual static image—product package, clothing label, garment tag, box, sign, social media post, gas pump display, billboard, coupon, media case, book cover, etc. in which the font has been used.
To be clear, that’s any combination of uses that adds up to more than 250,000 static instances, whether print or digital. That means, if you’re a designer working for a large corporation or an agency or freelancer with a corporate client, chances are your use will need to be extended, since most corporations will need to use the font for more than 250,000 instances.
Case Study: See how 7-Eleven successfully utilized our Large Volume Commercial licensing.
We frequently encounter cases where a font designer sees their work being used for global, corporate advertising or marketing without any extension in place. This news can result in an unpleasant surprise for your client, when they are informed of unexpected license extension fees and even penalties depending on the use.
We usually can work within your budget, and if you’re buying multiple extensions (say a Broadcast/Streaming extension for use within video that is broadcast on television or streamed on the internet), we can likely cut a percentage off the total.
SO…how do you get the extension? Simple, just contact us and we’ll negotiate it for you. Large Volume Commercial extensions provide unlimited coverage for instances of use above 250,000 (both print and digital). Typically quotes are based on the duration (e.g. 1 year, 3 years, perpetual) and territory (e.g. US only, Europe only, worldwide). We’ll okay the quote with the font designer and provide it to you via email. We structure the fees as a one-time payment. You can pay with a credit card, PayPal or bank transfer, and we’ll also accept a PO, depending on your circumstance.
So get out there and cover the world in YouWorkForThem fonts! Whatever you want to do, whatever your budget, we can almost always work something out. Contact us anytime to discuss how we can extend the license for your needs.