INNOCEAN’s latest ad campaign, DAOL Money Perfume, flawlessly executed their concept of classic banking secrecy by partnering with YouWorkForThem to acquire the perfect font. Chevalier (URW Type Foundry) was carefully chosen for it’s ability evoke trust and stability that only comes from well-established finance institutions. The impactful typeface conveyed power and security in a visual way amidst other elements such as dark bank vaults and men dressed in suits – all necessary components when it comes to portraying reliability within the financial sector!
In order to ensure that the campaign’s branding was supported by the right enterprise and corporate font licensing arrangements, YouWorkForThem collaborated closely with INNOCEAN. We took the time to fully understand the campaign’s goals and mediums, and quickly provided tailor-made and affordable font licensing to support its success.
At YouWorkForThem, we are committed to providing unique font licensing options for our corporate and enterprise clients, and we were proud to support INNOCEAN’s branding efforts. We welcome inquiries from creatives and corporate partners looking to build similarly successful partnerships.
Client: Daol
Project Design: INNOCEAN
Font: Chevalier
Additional Photo Credits: https://blog.naver.com/una216/222885808188
